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Marketing Blog

Online Marketing Blog

All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!

Google: Short video menu

🔜 Short videos are on the rise and Google wants to support this trend with a new tab on smartphones. Many people like video content,

What are the benefits of heat maps?

𝗪𝗮𝘀 𝗯𝗿𝗶𝗻𝗴𝗲𝗻 𝗛𝗲𝗮𝘁𝗺𝗮𝗽𝘀? A heatmap is a powerful tool 🛠️ for analysing user behaviour on your website. It shows which areas are most frequently viewed,

The future of advertising

d3con 2024 shed light on what comes after retail media and the cookieless future. Experts predict that an area that has previously received little attention

The 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗔𝗰𝘁The

🔜From 7 March, the Digital Markets Act (DMA) will come into force in the EU, changing the rules for large platforms. WhatsApp will have to

INP: Update from Google

Google is replacing FID in Core Web Vitals with INP, a new metric with different target values. Website operators should look at INP to improve

Digitalisation cushions slump

🤕The coronavirus pandemic not only led to psychological stress, but also caused considerable economic damage. According to a recent study by the Vodafone Institute and

4-days-week in Germany

New working time model: 45 German companies dare to try a four-day week! Innovative experiment launched: 📊 Starting this week, 45 German companies are taking

Law changes Google search

🇪🇺 With the Digital Markets Act (DMA), the EU is driving forward changes for digital companies such as Google in order to limit its market

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