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Marketing Blog
Online Marketing Blog
All the latest info and news about online marketing and digital business. Every week exciting new articles that move the marketing world and inspire us as well as a few tips & tricks from the pros!
Webinars are becoming increasingly popular in marketing
In recent months, more and more B2B companies have turned to webinars. We have summarised why this is so briefly and succinctly here: ➡️ Webinars
B2C: What influences consumers’ purchasing decisions?
To answer this question, the technology company Akeneo surveyed a total of 3,500 consumers in seven countries. We have summarised what is important for you
Youtube tests interesting shopping features
At the end of last year, YouTube was already experimenting with new, interesting shopping functions. The “Products in this Video” function, which automatically recognises which
AI is gaining increasing trust among companies
In its latest study on artificial intelligence, the digital association Bitkom found that more and more companies are showing greater confidence in the use of
Proportion of “Zero Click Searches” on Google is increasing strongly
A recent publication by SparkToro shows that in 2020, 64.82% of Google searches did not trigger a click. These searches are referred to as “zero
Marketing Automation Webinar Series with Evalanche
One month has already passed since our live webinar series on the topic of marketing automation with our partner Evalanche (SC-Networks GmbH). Nevertheless, we would
iOS 14.5: New challenges for social media marketing
Big changes in online marketing are coming with the upcoming iOS 14.5 update. Apple will make it possible for users to actively opt out of
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