Big changes in online marketing are coming with the upcoming iOS 14.5 update. Apple will make it possible for users to actively opt out of the tracking of advertising pixels. To bring light into the darkness, we have summarised the most important measures of Facebook around the Apple update and what they mean for your social media marketing. ⚙️
Tracking: While Facebook previously allowed an unlimited number of conversion events to be stored, the new iOS update will limit this number to 8 events, which must be prioritised beforehand. 🔎
Targeting: The attribution window for click conversions drops from 28 days to only 7 days, making retargeting more difficult in the future. 🎯
Reporting: The severe shortening of the attribution window and the omission of some essential data about the users prevents an analysis of the conversion events in Facebook reporting. 📊
Are you still looking for a suitable partner for your online marketing? Then contact us today!
You can access the complete article with interesting recommendations for action by clicking on the button.
