Online retailers were able to cash in on the Corona crisis, but now e-commerce is facing high costs. The higher cost pressure leads to advertising measures that are flexibly planned and quickly lead to conversion. A survey explains which topics are currently on people’s minds and how they feel. The answer? “Uncertain”. That shapes the buying mood.
Digital profits, print loses:
💻 In the marketing mix 2023, digital channels are particularly respected. Therefore, flexible offers for different target groups will become even more significant.
🌐 In the e-commerce sector, channels that keep the distance between advertising contact and the potential act of purchase as short as possible are enriching. Print is ruled out in this context.
The emphasis is on performance:
💵 The increasing cost pressure in companies means that advertising budgets are increasingly being put to the test.
📈 Budgets are being used less for branding and more for sales advertising.
Consequently, channels that can be measured and attributed well, such as SEA on Google and Amazon, but also paid social and affiliate marketing are increasingly in demand.
Retail Media profits:
📈 57% of companies want to invest more in this area, which is due to the growing offer and the direct proximity to advertising contact and purchase offer.
👬 Strong customer interest is evident, although it is only the beginning of the development.
Where do you think more marketing budgets will go in 2023? Feel free to share your opinion in the comments!
