Directly to the Use Cases
AT THE ZANDER GROUP
SEO & SHOP RELAUNCH
BEI MASTER REGALE
USE CASE MARKETING AUTOMATION
In the last few years Zander Digital Services has been able to successfully integrate marketing automation for many of its customers. This includes the Zander Group which has over 100,000 contacts.
You can read the comprehensive application report here
Areas of Application
Marketing automation is currently applied in the following areas within the Zander Group: newsletter mailing, contact forms, automated campaigns and lead generation.
USe CAse SEO & SHOP RELAUNCH
One of our most recent SEO projects is Master Regale, a German manufacturer of heavy-duty shelving. Over a period of 3 years, we supported the relaunch of the website www.master-regale.de.
These Are the measures we implemented
As part of the relaunch, we not only designed the new website but also carried out extensive on-site and off-site optimization. For example, we created new content, re-structured the website and developed a strong back-link profile.
In addition, we utilised a new Google feature, FAQ Snippets. If it’s correctly applied, these appear directly on the Search Engine Result Pages (SERPs).
Additional measures: B2B collaboration, collaborations with bloggers and testers, re-invigorating blogs and social media.
Within the framework of SEO optimization, the new Google FAQ Snippets function was used.
To do this, our team researched what questions customers usually ask themselves before making a purchase and researched well-informed and interesting answers to these questions.
These answers now appear directly on the Google Search Engine Result Page (SERP), offering both the search engine and the users a high-value value-add.
As part of the relaunch of the website www.master-regale.de, the team from Zander Digital Services also rebuilt Master Regale’s international shop in addition to various SEO measures.
USE CASE B2C2B
Zander Digital Services has already implemented various B2C2B projects. Among them is consultation on barrier-free bathrooms at Lumina, the bathroom showrooms of the Zander Group.
If a customer is interested in a barrier-free bathroom consultation, s/he can request a consultation via Lumina. For this purpose, customers enter their contact details, and other important information on the project, into the Lumina data base.
The customers’ master data is forwarded to various specialist craftsmen in the area.
If one of them accepts the project, s/he will receive further information on the project.
The specialist craftsman then contacts the end customer and arranges an appointment. The customer then receives a quote and, in the best-case scenario, the contract is concluded.
Subsequently, Lumina requests important data on the forwarded lead, thus keeping an eye on the project’s success.
Use Case Digital Inventory
“Lumina Live” is an additional item we created for the Zander Group digital inventory. Both Zander, as well as business partners and customers, can benefit greatly from these live events.
“Lumina Live” is a series of events which gives manufacturers and suppliers in the HVAC sector the opportunity to present their products live to Zander Group customers. This is broadcast either directly from the on-site Lumina bathroom exhibition, or from our modern studio.
It affords manufacturers the opportunity to present themselves and their products in an attractive light, while craftsmen are offered tangible and high-quality added value.
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